VP Marketing-Windows
Cary, NC 27513 US
Job Description
- Lead the business unit’s overall strategic marketing plan, identifying integrated go-to-market plans, developing marketing plans to increase top and bottom-line performance and drive demand for the products in coordination with sales and product leadership.
- Provide leadership, direction, and resource stewardship for the marketing function.
- Direct the development of overall strategic direction for product lines to ensure portfolios have necessary depth and breadth while maintaining financial effectiveness.
- Establish a brand strategy for deploying the brands in the marketplace and manage the brand portfolio to optimize market share and financial performance.
- Lead the development of effective product communication, marketing tools, trade shows, PR, advertising, and customer merchandising.
- Drive lead generation campaigns, email marketing, regional activations and digital marketing for the business.
- Maintain product specific websites to optimize user experience and drive lead conversions.
- Develop, measure and report on key metrics and drives a culture of ROI based decision making
- Development and execution of an overall marketing plan that specifically addresses channels, brands, products, segments and key customers that focuses on increasing market share in existing markets, identifies growth in new markets and drives against business objectives
- Work with product leaders to support the development of overall strategic direction for product lines (including new product development, SKU revitalization or rationalization) to ensure portfolios have necessary depth and breadth while maintaining financial effectiveness.
- Drive development of training strategy and curriculum architecture for applicable business unit to support external and internal customer sales and marketing training needs.
- Create and proactively manage departmental budgets to drive the achievement of departmental and company financial goals.
- Develop and maintain competitive intelligence system. Communicate findings to drive and support decision making.
- Gather, purchase and commission market research data to identify trends, opportunities, and/or current business performance. Ensure data has analytical rigor sufficient for its purpose and provide interpretation of the data to drive decision making.
- Help identify opportunities for profitable growth, including but not limited to new categories, markets, geographies, products terms of sales or other approaches.
- Build a highly functional team and coach, mentor and drive excellence consistent with our core values and talent philosophy.
Successful Candidate Profile
- Bachelor’s degree in Marketing, Business Administration, or other related discipline. MBA or advanced discipline preferred.
- Minimum of seven to ten years of marketing/marketing management experience with executive-level and proven marketing leadership required.
- Ability to create and gain buy-in to strategic vision for marketing and business strategies.
- Strong knowledge of sales and marketing principles and philosophies.
- Should be an innovative marketing leader that is goal oriented and passionate, collaborates well and effectively builds teams.
- Should be able to consistently meet deadlines and be results oriented, customer-centric, digital savvy and willing to be an active and accountable member of the leadership team.
Meet Your Recruiter
Chris Eddy
Vice President/Partner, Career Foundations Inc
Partner and Principal of a career management and executive search firm specializing in providing customized and streamlined staffing solutions in the fields of Finance, Accounting, Human Resources and Operations.
The foundation and core of any successful company is its people – their strengths, skills, and aptitudes. The competitive marketplace of the 21st century places increasing demands upon organizations to seek out only the finest and brightest business professionals within their respective fields. Identifying and recruiting from the local or national talent pools requires a dedication to niche recruiting and networking along with a detailed understanding of working with human capital.
Career Foundations is committed to offering and delivering valuable and measurable results to our clients and partners. We pride ourselves on our sterling reputation in the marketplace and attribute this success to our unparalleled integrity, professionalism, and commitment to results.